Drive Time
by Tanya Gazdik, Staff Writer
To show off the vehicle's fantastic driving range (637 miles), the automaker debuted a heartfelt spot that features a boy and his stuffed sea lion on a road trip who … Read the whole story
by Tanya Gazdik
The alliance kicks off with a 30-second spot from Wieden + Kennedy. Read the whole story
by Tanya Gazdik
The integration is rooted in real-world use, as Toyota vehicles already support lifeguard teams on beaches across the country, according to the automaker. Read the whole story
by Tanya Gazdik
FTC sent letters to nearly 100 dealership organizations, cautioning them against what it describes as six specific "illegal pricing practices." Read the whole story
by Tanya Gazdik
Lexus also created a "Blue In Green" edition RZ, inspired by the Miles Davis instrumental, just for jazz-pop artist Laufey. Read the whole story
by Rob Williams
Brands still close the sale, but AI gets the first date and sometimes picks the outfit. Read the whole story
by Colin Kirkland
Last week, a jury in California found that Musk purposefully manipulated Twitter's share price and may be ordered to pay former shareholders upwards of … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
For most of modern history, we operated with a shared baseline of reality. That baseline is eroding in real time. Read the whole story
COMMENTARY
by Christophe Jammet
AI slop has become the new clickbait, and audiences are developing similar skepticism toward it. Read the whole story
COMMENTARY
by Mollie Partesotti
The largest holding companies are no longer organized around brand-building as their central function. They are increasingly media and technology businesses that own agencies … Read the whole story