CPG Insider
by Karlene Lukovitz
Euromonitor's top 100 packaged foods, personal care and other brands are master adapters. Read the whole story
by Alex Weprin
The Gillette Gaming Alliance will be comprised of 11 Twitch streamers from 11 countries active on the platform. Read the whole story
by Karlene Lukovitz
The beleaguered CPG giant is expanding DTC via the hip, growing ecommerce brand. Read the whole story
COMMENTARY
by Brad Stewart
In a few years, the average consumers of this market are going to resemble consumers for any CPG market. Read the whole story
by Karlene Lukovitz
On-pack codes unlock downloads of Rexha remixes, contest entries; promo builds on Rexha's addition to Lay's-presented digital companion series to 'The Voice.' Read the whole story
by Sarah Mahoney
Study finds that while Aldi and Lidl are relatively new to the U.S., they've "built up a surprising customer advocacy in a short time." Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
"We do media first and then content. With our new personalization mindset, media content and creative are more synced up than they have ever … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
From March to June, moms will spend nearly 2/3 of what they spent on gifts and meals during their Christmas shopping season, according to … Read the whole story
by Karlene Lukovitz
Bud says it will continue to get #SeeHer input on its ads, to ensure positive portrayals of women. Read the whole story
by Karlene Lukovitz
This year's deal includes co-branded Snickers Hunger Bars, as well as Wrestlemania, TV shows. Read the whole story
by Karlene Lukovitz
A cynical ice cream truck driver bums out kids by explaining why only miserable adults deserve to get the low-cal frozen treat. Read the whole story