CPG Insider
by Karlene Lukovitz
AI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-retail visibility. Read the whole story
by Karlene Lukovitz
15-second ad shows player after game, in line with protein sports drink's "Recover Better" message. Read the whole story
by Karlene Lukovitz
New Saint Archer Gold is getting a full-out marketing push in four test markets. Read the whole story
by Karlene Lukovitz
Miller Lite ads spoofing Bud Light corn syrup ads are immediately countered by a new Bud Light ad. Read the whole story
COMMENTARY
by Lindsay Grant
What are shoppers really saying when they buy that jar of 365 extra virgin olive oil or gluten-free goodies? Read the whole story
by P.J. Bednarski
The company announced it had reached its 2020 goal of providing 15 billion liters of clean, safe drinking water a year early. Read the whole story
COMMENTARY
by Neil Patel
Turn content pieces into evergreen, retargeting ad campaigns that will constantly nurture people at each stage of your funnel. Read the whole story
COMMENTARY
by Shana Pilewski
In a study using machine learning to analyze product descriptions, those conveying respect and politeness toward customers drove higher sales. Read the whole story
COMMENTARY
by Jessica Neville, Op-Ed Contributor
Nano influencers are defined as influencers with roughly 1K-5K followers, a good solution if you need to reach hyper-niche communities. Read the whole story
COMMENTARY
by David Placek
Trust in a brand's ability to deliver a certain experience can be so strong we use the name as shorthand -- like Rolls Royce … Read the whole story
COMMENTARY
by Warut Yompool
Brands and agencies should groom existing digital marketing personnel to fill the role. Read the whole story
COMMENTARY
by Genny Drennen
Brands now consider creative the starting point for bringing marketing/advertising in-house. Read the whole story