CPG Insider
Recent deals reflect drives to shift investment, focus to accessing new customers, expanding capabilities to enhance the customer experience, according to report. Read the whole story
Video claims it's now Rosevelt Island, with trams, buses etc. recolored in rose pink. Read the whole story
For all the talk about direct-to-consumer brand marketing disrupting the industry, GroupM finds it hasn't had much impact on the broader economy. "At least … Read the whole story
Sweeps offers limited-edition cans that transform from blank to showing Arya's kill list and Mtn Dew, 'Game of Thrones' logos. Read the whole story
Project is "world's largest stock photo library created by women and non-binary individuals," with some 5,000 images for use by media and ad industries. Read the whole story
A couple agree on rice--and learn to compromise about the rest--to the iconic tune "Let's Call the Whole Thing Off." Read the whole story
Auntie Anne's Hot Yoga Studios will include signature "Heaven Scent" aromatherapy, with the smell of freshly baked pretzels piped into classes. Read the whole story
From April 2-4, Dunkin's custom-sculpted coffee car will travel alongside the Peepsmobile and will stop at six Dunkin' restaurants. Read the whole story
Only because a fellow MediaPost editor asked if there were more marketing-related pranks on April Fools this year, "Research Intelligencer" did a simple Google … Read the whole story
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Have you ever wondered why so many brands spend a fortune to build visibility, only to then fall short of the results they desire? Read the whole story
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Marketers have recently expressed less concern about adjacency to overtly unsavory content than with adjacency to competitor logos and text. Read the whole story
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Will your efforts be most successful on Facebook? Or does the nature of your audience warrant a second look at a newer platform like … Read the whole story
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Many of the recent studies on attention to advertising use biometric and neuroscience-based methods to provide a direct measurement. Read the whole story
