CPG Insider
by Karlene Lukovitz
Amazon strategy pros agree it's "beyond critical" to integrate marketing teams, other functions to optimize this complex, evolving platform. Read the whole story
by Sarah Mahoney
Report from Coresight Research finds 36.8% of U.S. shoppers bought groceries online at least occasionally in 2018, up from 23.1% in the prior year. Read the whole story
by Karlene Lukovitz
"Flavor stacking" campaign extension calls for buying a can, guessing the flavor for a chance to win $10K. Read the whole story
by Karlene Lukovitz
The 82-minute video shows ASMRtists experiencing "Reese Ritual," will be promoted in a "Handmaid's Tale" takeover and will stream on Crave. Read the whole story
by Karlene Lukovitz
Lays, Doritos, Tostitos share some of the spots, running across TV, digital, social. Read the whole story
by Karlene Lukovitz
Actress extols 'Joy of Missing Out' (JOMO) in humorous videos for launch of wine's boxed format. Read the whole story
by Sarah Mahoney
The company is kicking off "I Never Expected," an ambitious 20-episode video series that Alba calls "an unconventional love letter to mamas." Read the whole story
COMMENTARY
by Andrea Haldeman
For one, they'll have access to first-party shopper data, providing valuable insights into what what other products may be of interest to consumers. Read the whole story
COMMENTARY
by Colleen Jones
For example: "What is our winning aspiration?" Read the whole story
COMMENTARY
by Patricia Lippe Davis
As you seek stronger ties with consumers in these demographic groups, here's what to keep in mind based on new AARP research on dating … Read the whole story
COMMENTARY
by Steve Olenski
Every brand in the world today is its own publisher of content. Well, at least it should be. Read the whole story