CPG Insider
by Karlene Lukovitz
Jeff Harmening is driving results with a stress on consumer marketing, as well as new products, portfolio change, and cross-channel distribution. Read the whole story
by Karlene Lukovitz
Hyper-targeted TV, digital, radio campaign highlights its lunch meats' on-the-go, anytime versatility. Read the whole story
by Karlene Lukovitz
MillerCoors' victory over what it calls Bud Light's misleading ads isn't total, since judge didn't bar Bud Light's Super Bowl ads. Read the whole story
by P.J. Bednarski
Sprout Social says the ad has encouraged 102,777 tweets, with 359,568 "likes" and 71,831 shares on social media. Read the whole story
by P.J. Bednarski
The NFL reportedly has loosened its alcohol policy and will allow current players to appear in beer advertising. Read the whole story
by Karlene Lukovitz
Brands have updated last summer's successful sweeps-and-videos push. Read the whole story
by Sarah Mahoney
Study finds that 73% of 500+ D2C brands use customer reviews on their sites, and that small brands are best at integrating user-generated content. Read the whole story
by Karlene Lukovitz
Cointreau has created margarita-making events for Bumble-matched couples; Courvoisier is co-hosting music events with Def Jam Recordings. Read the whole story
by P.J. Bednarski
This spot, for Gillette Spain, features a man shaving his legs and a drag queen applying lipstick. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Natura & Co, a Brazilian beauty company, is acquiring Avon -- which got me thinking about why direct sales matter more than ever. Read the whole story
COMMENTARY
by Steve Olenski
Is brand loyalty dead? Or, if it's not dead, can it be purchased by the brand that offers the most? Read the whole story
COMMENTARY
by Neil Patel
At its core, content marketing works. Those who get it wrong generally don't have issues with the concept, but rather with the application. Read the whole story
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by Ray Schultz
One in four can't name a single purposeful brand, according to a study by BBMG. Read the whole story