CPG Insider
Bic clearly believes the upsides of launching a potentially hit product through Amazon's Accelerator program outweigh any downsides. Read the whole story
Volkswagen of America campaign uses what might be the most appropriate music, a newly released version of David Bowie's "Space Oddity." Read the whole story
Germany agreed to drop a seven-month investigation into Amazon's merchant terms and conditions after the marketplace said it would amend its Business Services Agreement. … Read the whole story
Lay's will feature images of 32 grinning people on packaging to benefit Operation Smile to the tune of $1 million. Read the whole story
Reddi-wip's Barista Series features Nitro Creamer, infusing texture and flavor into coffee, and Sweet Foam, adding layer of foam at top of the cup. Read the whole story
Honest Tea placed "Up Your Impact" vending machines in four U.S. cities, with 100% of purchases, plus any additional donations, going to charitable partners. Read the whole story
The centerpiece of the "Kahlua Zero Likes Given" campaign is a curated exhibition consisting "entirely of zero-liked photography" ignored on social media. Read the whole story
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Two-thirds of customers (66%) and another one-fifth (18%) of shoppers would like to try BOPIS -- buy online, pick up in store. Read the whole story
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The idea that brands have a predetermined lifespan is scientifically inaccurate, and leads marketers to miss tremendous opportunities. Read the whole story
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The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself. Read the whole story
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Whether you are a brand or service, create and OWN your value equation. Leverage where you feel you have a sustainable differentiation among similar … Read the whole story
Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households served over-the-top and connected television ads. Read the whole story
