CPG Insider
"What we're looking for is really early companies before the big consumer packaged-goods companies get ahold of [them]." Read the whole story
The company is "producing ads for as little as a tenth of the costs -- and in one month versus five." Read the whole story
"CBD has the potential to harm you, and harm can happen even before you become aware of it," according to FDA. Read the whole story
In another big change, the president and CEO of Revlon, Fabian Garcia, will become the new president of Unilever North America. Read the whole story
Unilever is spreading the presence of its Hellman's and Best Foods mayonnaise brands across a series of cooking videos in a digital content initiative. Read the whole story
Walmart's new campaign focuses on disaster relief, welcoming immigrants and supporting communities. Read the whole story
- COMMENTARY
Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports. Read the whole story
- COMMENTARY
Shoppers are drawn to discounts, but emails must be focused. Consumers are more likely to respond to emails with single product promotions, SubjectLine.com reports. Read the whole story
