CPG Insider
by Sarah Mahoney, Staff Writer
The CPG giant credits data smarts for growth in all categories and regions. Read the whole story
by Tanya Gazdik
The food and restaurant industry spends about $14 billion annually for advertising in the U.S., according to a 2017 analysis of Nielsen data. Read the whole story
by Sarah Mahoney
The ketchup brand will name the 57th draft pick "Mr. 57," as The Steel City's "PicksBURGH" effort braces for a brand blitz. Read the whole story
by Les Luchter
As the official first aid sponsor of the run, Band-Aid provided samples to 30,000 participants as they approached the infamous "Heartbreak Hill." Read the whole story
by Sarah Mahoney
As the cocoa-price rollercoaster continues, Mars hopes innovation will win new fans. Read the whole story
by Teresa Buyikian
The Mexican beer's "Best Seat in the House" campaign shows fans watching the game on a rooftop and at a bodega. Read the whole story
by Teresa Buyikian
Action Bronson (and his many personas) is brand's first celebrity spokesperson, starring in a new national campaign. Read the whole story
by Sarah Mahoney
Among them? Rewriting the internet to ban the word "soccer." Read the whole story
by Tanya Gazdik
Legacy pet food brand Pedigree and direct-to-consumer company Spot & Tango both appeal to the love consumers have for their dogs. Read the whole story
by Teresa Buyikian
Brand's latest marketing effort capitalizes on its bottle's smaller stature to take advantage of a "holiday" that celebrates smaller men. Read the whole story