While fireworks have become synonymous with the holiday, Independence Day is also one of the most stressful times of the year for dogs. Read the whole story

Lysol designates July 5 clean-up day, so July 4 is free for "making a mess" a "sign that you've had a really great time." Read the whole story

If the U.S. emerges as the victor for the World Cup, a $5 million prize will be awarded to "one lucky believer." Read the whole story

The campaign locates the dinner table as a symbol of enduring connection. Read the whole story

The brand uses parody as a promotional tool. Read the whole story

Joining with Tylenol, the soccer-star duo encourages fans to share their stories. Read the whole story

The hip-hop artist sings the updated version of the 1990s hit in a spot debuting Mug's first limited-edition flavor. Read the whole story

As marketers go all-in on America250, Ipsos reveals a patriotism paradox: Brands are ignoring the values that actually unite us. Read the whole story