CPG Insider
by Steve Ellwanger
Online grocery shopping remains largely functional and transactional. What's missing is a richer and more relevant shopping experience. Read the whole story
by Steve Ellwanger
"We've determined that in this initial phase [of the pandemic], there is limited effectiveness to broad-based brand marketing," says CEO. Read the whole story
by Steve Ellwanger
Uncle Ben's "Special Guests" spot is also an example of how a commercial can be shot while practicing social distancing. Read the whole story
by P.J. Bednarski
It's another showy example of the cpg giant's push to have grooming brands use only 100% recyclable packaging by 2030. Read the whole story
by P.J. Bednarski
The new line of canned wine spritzers has 100 calories per 8.4 ounce can, and 5.5.% alcohol by volume. Read the whole story
by Steve Ellwanger
A video created by SodaStream conjoins Earth Day with current stay-at-home directives by showing animals in their wilderness homes. Read the whole story
by P.J. Bednarski
Celebrities use video calls to check in on friends and relatives, making "Whassup" at once a greeting and a health check. Read the whole story