"With an unpredictable supply chain, brands are having to rethink some of their traditional seasonal campaigns," says retail specialist Jake Bolling. Read the whole story

Bayer says July 5 would be great time to use recipes for Alka-Seltzer Mocktails, adding extra flavors to original fizzy headache/heartburn reliever. Read the whole story

The brand discovered its Intuition razor has a strong following among visually impaired women, since it combines shaving cream and a razor. Read the whole story

Mini-billboards in Los Angeles and New York City, which "encourage pups to engage with them," support dogfood brand's distribution at Target stores. Read the whole story

The Warner Bros. invasion represents the largest branded takeover in Candy Crush's history, Read the whole story

Post-pandemic ad campaigns are trying to thread the needle - find ways of gently alluding to the past 15 months of lockdowns, grief and … Read the whole story