CPG Insider
While alcohol sales increased in the spring of 2020 during the pandemic, "now, many consumers are adjusting their drinking habits," says a report. Read the whole story
NFL's official soft drink is giving away more than $1 million in NFL gear in hope fans will "spend 12 hours on a couch … Read the whole story
Ad for the product features scientist explaining the "attraction coefficient" in the new deodorant formula is notched down by "39 to 42 percent." Read the whole story
The multichannel marketing campaign featuring Williams highlights how the drug works for people with different lifestyles. Read the whole story
Shared drinking is part of Gen Z / Millennial trend toward mindful drinking -- "drinking less, but better"-- with premium/craft cocktails, says company VP. Read the whole story
COMMENTARY"When you push and do it and try something new, great things can happen." It's that adventurous spirit that Alexis Kerr says led her … Read the whole story
