CPG Insider
by Sarah Mahoney, Staff Writer
Major seasonal trends include smokers, open flames, and this year's star: Swicy & Heat 2.0. Read the whole story
by Sarah Mahoney
Cue the chanting: The Unilever brand is hunting for the intersection of intense loyalists and the grooming-curious. Read the whole story
by Sarah Mahoney
The Wienermobile race returns to Indianapolis, this time on live national television. Read the whole story
by Teresa Buyikian
One film shows actress playfully "rehearsing" her lines from a script, repeatedly reciting "berry season" with various different tones and emphasis. Read the whole story
by Fern Siegel
Social and OOH work appears in bars and billboards in Atlanta, Boston, Philadelphia and San Francisco. Read the whole story
by Steve McClellan
The agency's remit includes full-funnel media strategy, planning, execution, and advanced analytics. Caribou had previously worked with Media Bridge. Read the whole story
by Teresa Buyikian
The Fireball Dad Bod Whisky Fanny Pack is a "ready-to-wear tribute to the iconic build once earned through corny jokes and elite grill skills." Read the whole story
by Sarah Mahoney
The World Cup frenzy is real. Gartner's research shows most sponsors have no idea if it's working. Read the whole story
by Tanya Gazdik
Just 10% of Americans have an interest in the World Cup, making it one of the countries with the lowest level of engagement. Read the whole story