CPG Insider
by Steve Ellwanger
Super Coffee calls out 'Dunkin, Starbucks in each company's hometown newspaper ads. Read the whole story
by Steve Ellwanger
Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "the worst representation of gamers I think I've ever seen." Read the whole story
by Steve Ellwanger
The more you move, the more music you hear. That sums up Clif Bar & Company's mashup of movement, tech and music. Read the whole story
by Sarah Mahoney
Campaign launched in 2019, continues to use research that shows roughly half of all women admit to swiping partner's grooming products. Read the whole story
by Steve Ellwanger
A diabetes-focused ad opens with "It starts with Splenda -- every delicious way you manage your diabetes today." Read the whole story
by Steve Ellwanger
The company launches ReRuns, an experimental initiative in which shoppers can buy recycled T-shirts and denim jackets on the Oatly website. Read the whole story
by Les Luchter
"Broader cultural and food trends invited a more diverse and eclectic approach to this year's holiday season," says VP of marketing Rachel Newman. Read the whole story

COMMENTARY
by Lisa Singer, Staff Writer
Born in China, Ming Zhao says it was her "immigrant spirit" that helped give her the courage to start her own company, "It's very … Read the whole story