CPG Insider
by Sarah Mahoney, Staff Writer
Company's Big Fig Collective hopes to heighten awareness about those who are struggling financially, and share mattresses with those in need. Read the whole story
by Sarah Mahoney
Company will intensify focus on direct channels as its primary growth vehicle, with 65 retail stores continuing as critical part of omnichannel strategy. Read the whole story
by Sarah Mahoney
"Goodbye Gymtimidation" campaign is based on company's research that 67% of American women have some anxiety when restarting a fitness routine. Read the whole story
by Les Luchter
Based on what supplement brand learns over the initial flight, it's considering such future media outlets as connected, regional TV, and podcasts. Read the whole story
by Sarah Mahoney
Pickup's share of the ecommerce pie grew to 45% in 2021, up five percentage points, while delivery's share stayed relatively flat at 33% Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But many are bothered by excessive messaging and privacy issues, Treasure Data reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Sales rose by 8.6% -- despite supply issues and the threat of inflation, Adobe reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Zoomers or snowflakes prefer in-person communication to email and other digital channels, Stanford research finds. Read the whole story