CPG Insider
by Steve Ellwanger
Gen Z-ers grew up with brands like Coca-Cola and Oreos that evoke nostalgia while at the same time continuing to innovate. Read the whole story
by Steve Ellwanger
The case centered on claims regarding the amino acid creatine, which helps the body produce energy. Read the whole story
by Sarah Mahoney
Old Spice freshens up "Men have Skin Too" campaign with La La Anthony. Read the whole story
by Steve Ellwanger
The people shown experimenting with Oatly include a pro wrestler, a former corrections officer and an Armenian chef. Read the whole story
by Steve Ellwanger
Campaign creative mimics that familiar moment when a waiter asks a diner to "just say when" -- except the "when" never comes. Read the whole story
by Todd Wasserman
The video, via VaynerMedia, shows Bailey stepping into a soda shop where a sign says "No music. No singing. No dancing." Read the whole story

COMMENTARY
by Lisa Singer, Staff Writer
"There is no such thing as being able to not do what it is that you want. You just might have to create that … Read the whole story