CPG Insider
According to the NAD, it's a case involving "unusual circumstances" because J&J won the first round of its challenge, but lost the second. Read the whole story
The newest "spokescandy" is first "a little unsure," but gains confidence with the help of a man dressed like a plant. Read the whole story
Among top 10 brands by total ad impressions, six were in household and personal-care products -- led by P&G's Downy fabric softener at #1. Read the whole story
As part of the new deal announced today, there will be a "grab & go" concession stand named "Monster Energy Bodega" inside MSG. Read the whole story
Players must gain access to a spooky mansion where they can vote for the temporary return of one of three Cheetos flavors. Read the whole story
CMO Soyoung Kang tells ANA attendees how the brand is connecting with its salty TikTok fan club. Read the whole story
Twisted Tea continues to be largest growth area for Boston Beer as it tries to stem declines in Truly hard seltzer with flavor innovation. Read the whole story
Philip Morris -- which developed iQos overseas -- gains exclusive rights to market it as of April 30, 2024. Read the whole story
COMMENTARYPeople are growing more deliberate about reining in spending, buying fewer items in grocery stores and scaling back on clothing. Read the whole story
