Old Spice swaggers into Super Bowl week with an ad that's a musical -- and its first-ever mascot. Read the whole story

Trainor is most famous person to reach for the last crisp in the Pringles can during the game -- and end up wearing it. Read the whole story

Noting that "heart attack risk can more than double when your home team plays," spots suggest fans visit Bayer's CheckYourHeartRisks.com. Read the whole story

Berry is equity owner in Pendulum Therapeutics, a developer and marketer of four D2C probiotic supplements that deal largely with gut health. Read the whole story

The spot is an example of a mission-driven company not taking itself too seriously, says Humanaut founder and CCO David Littlejohn, Read the whole story

Fetch rewards program provides access to data that "allows us to make changes in real time to our marketing plan," says PIM Brands CMO. Read the whole story

Creative is reported to center around the upcoming film "Ant-Man and The Wasp: Quantumania," which premieres a week after the Super Bowl. Read the whole story

"It's a tough decision to make, to really put yourself first, and this probably wouldn't have happened, if cancer wouldn't have happened. I wouldn't … Read the whole story

That's up from an average 13% between October 2021 and January 2022, per Pathmatics data. Read the whole story