CPG Insider
by Les Luchter, Staff Writer
Recent streamers "Flamin' Hot," and "Air" bring brand success stories (Cheetos, sneakers) to vivid life. Read the whole story
by Sarah Mahoney
VP Marketing Colleen Nash explains the reasoning behind a new campaign that aims to win women away from cheaper cooking oils. Read the whole story
by Les Luchter
Traditional Medicinals is sponsoring an on-site Eco-Village during all 42 stops of The Dave Matthews Band's current tour. Read the whole story
by Sarah Mahoney
The new product offers multiple servings from a single package, aimed at helping consumers limit their sugar intake. Read the whole story
by Les Luchter
14 Cabinet Health OTC medications are available in shatterproof frosted glass bottles, with refills on sale in compostable pouches made from wood pulp. Read the whole story
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by Fern Siegel
Matos' hire follows SC Johnson's consolidation of its global creative and commerce business with Ogilvy & VMLY&R Commerce in late 2022. Read the whole story