Other companies, including General Mills, Gap, Victoria's Secret, and Bath & Body Work took notice, as indicated in their earnings calls. Read the whole story

The activations, featuring performances by carolers and the delivery of Coca-Cola Holiday Kits, took place in L.A., Miami and New York. Read the whole story

The most-read stories of the year weren't about single campaigns or companies, but about authority, purpose, and what comes next. Read the whole story

Three Instagram videos show the results of forgotten oral care. Read the whole story

Creator @officedrummer turns Listerine mouthwash sounds like "cap clicks, swishes and bottle pops" into 30-second anthems. Read the whole story