In the first ad under new chief brand marketer Anuj Bhasin, Gatorade brings back 'Be Like Mike,' with vibes channeled through Eminem. Read the whole story

Sweepstakes taps into love of collecting condiment packages, while Remix lets consumers create custom condiments, showcasing customer trends. Read the whole story

T-Mobile and L'Oreal were also media plan category winners at the association's annual in-house agency awards. Read the whole story

As a throwback to the aughts, Haleon launched Pop Rock-style brand extension Emergen-C Crystals, partnering with former Disney Channel child star Christy Carlson Romano. Read the whole story

In new ads, tha Doggfather stars as the human version of a very well-cared-for house pet. Read the whole story

SillyFace, which Elba launched with Miroma's Marc Boyan, aims to provide "honest conversation," Elba told the "Financial Times." Read the whole story

The performer says in the ad that she's a longtime sufferer of migraines. Read the whole story