CPG Insider
by Les Luchter, Staff Writer
Complaints about warm beer led Miller Lite to create trays "designed specifically to freeze ice cubes made of the finest pilsner." Read the whole story
by Sarah Mahoney
With a three-part campaign using original sounds, the petfood brand is on a quest to be TikTok's top dog. Read the whole story
by Les Luchter
The difficulties of making the iconic cocktail are solved by a little magic in "Voila!" ads for the vodka brand. Read the whole story
by Laurie Sullivan
The strategy, built on the partnership, is now available to a select number of customers in a pilot program, of which about 60% are … Read the whole story
by Steve McClellan
Dove condemned the filter, arguing that its AI-driven image-altering abilities made it "a weapon against the confidence and self-esteem of little girls and young … Read the whole story
by Laurie Sullivan
The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's … Read the whole story
by Wayne Friedman
Rising sports fees and cord-cutting are forcing sports TV and general entertainment viewing to increasingly become a bifurcated pay/streaming TV marketplace, according to a … Read the whole story