With a three-part campaign using original sounds, the petfood brand is on a quest to be TikTok's top dog. Read the whole story

The difficulties of making the iconic cocktail are solved by a little magic in "Voila!" ads for the vodka brand. Read the whole story

The strategy, built on the partnership, is now available to a select number of customers in a pilot program, of which about 60% are … Read the whole story

Dove condemned the filter, arguing that its AI-driven image-altering abilities made it "a weapon against the confidence and self-esteem of little girls and young … Read the whole story

The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's … Read the whole story

Rising sports fees and cord-cutting are forcing sports TV and general entertainment viewing to increasingly become a bifurcated pay/streaming TV marketplace, according to a … Read the whole story