Heineken's craft beer aims to "reestablish our disruptive and rebellious nature in order to bring Lagunitas back to growth," says CMO Hannah Dray. Read the whole story
The company needs to "adapt our strategies on affordability," said CEO James Quincey, citing refillables and affordable small packs as two such strategies. Read the whole story
Brands from Aldo to Zara are getting in on the glitz of the Barbie blitz. Here's a few, including beauty brand NYX. Read the whole story
Purina PetCare was the strongest category contributor, with double-digit growth across its Friskies, Purina ONE, and Purina Pro Plan brands. Read the whole story
French's celebrates National Mustard Day, Aug. 5,, by teaming up with Mars' Skittles for a limited-edition product. Read the whole story
Dwyane Wade, the former Miami Heat legend, co-stars in "Build to Last" with his son Zaire Wade, himself a pro player. Read the whole story
Brand decided to "show what summer would look like without Heinz, designed to prove just what a scary thought that is," said W+K's Johnston. Read the whole story
"Women stay in roles way too long because they think that they are not capable. They begin to believe what is being said, and … Read the whole story