CPG Insider
by Danielle Oster, Staff Writer
SVP Allyson Borozan: New media agency, top-of-the-funnel tactics will help brand establish a more emotional connection with upscale "epicurean explorers." Read the whole story
by Danielle Oster
"Growing Belief" shows trolls' commentary turned into messages boosting women's soccer on fields across co-host nations Australia and New Zealand. Read the whole story
by Danielle Oster
"We had to write the catchiest song about grown adults wiping their bum-bums and dropping trou known to man," says AOR's creative director. Read the whole story
by Les Luchter
Making a big impression, Murad has put up a digital wraparound at Broadway and 46th St. in Times Square, Read the whole story
by Danielle Oster
The company is giving away pasta meal kits every time Gauff serves with "love" during the U.S. Open's first weekend. Read the whole story
by Sarah Mahoney
The beauty brand is launching a new "Real Beauty" message in the crucible of underarms: New York City subways. Read the whole story
by Danielle Oster
Bud Light's opening play for the new NFL season is an ad hyping the return of the brand's popular NFL team cans. Read the whole story
by Danielle Oster
Fictional "milk" products range from the whimsical (rainbow milk), to the truly disgusting (hot dog milk). Read the whole story
by Danielle Oster
Spot features a new original song celebrating the benefits of McCormick's proprietary SnapTight(TM) lids, Read the whole story