In brand's latest research, "over 40% of ... Bud Light lapsed buyers declared that they are now ready to come back," said CEO. Read the whole story

The D2C brand knows that 80% of millennial men struggle with confidence. The company thinks Richard Barker, hypnotist to the stars, can help. Read the whole story

"We leaned into a campaign that showcased authentic examples of the biggest" messes people encounter," Periscope CCO Mike Caguin told "Marketing Daily." Read the whole story

The DIY queen says there's no need to make iced tea -- just drink Pure Leaf instead, since it's already brewed to her exacting … Read the whole story

The campaign brought kids' imaginative ideas to life -- from pretzel swords in peanut butter stones to mozzarella submarines navigating choppy waters. Read the whole story

The candy brand tasked directors with using AI to develop short Halloween-themed films that incorporate its balloon face mascot. Read the whole story

Ad shows a pair of college-aged guys exhorted to "enjoy the pleasure of a good nut" rather than be masters of their domain. Read the whole story

Deciding that "Everything bad is good for me!" actor Rizwan Manji executes a rooftop jump that doesn't end very happily. Read the whole story

Country music legend is face of "Rewards That Rock," which promotes the brand's recently launched rewards program along with her new album, "Rockstar." Read the whole story