CPG Insider
by Danielle Oster, Staff Writer
Marketing wasn't a focus for crafts beer brewers until "Crushie" marketing awards began in 2020. But "point-of-sale is still the most important," says award co-founder. Read the whole story
by Les Luchter
Mucinex's Fast-Max Kickstart is being positioned as a "morning jolt" to help sufferers of "severe" cold and flu symptoms get going with their day. Read the whole story
by Danielle Oster
M&M's spent the most, followed by Butterfinger, Nerds, and Werther's Originals. All invested more than $30 million each and, collectively, spent nearly $149 million. Read the whole story
by Danielle Oster
"#1 Fan" features a millennial dad getting a bit too excited for a youth flag football game. Read the whole story
COMMENTARY
by Simon Yoxall
Brands that touch our lives every day need to think in terms of lasting platforms versus fleeting moments. Read the whole story
by Teresa Buyikian
Cinnamon Twists Cereal, miniature version of the chain's crispy dessert, is available for a limited time only on Uber Eats. Read the whole story
by Danielle Oster
Snack brand teamed up with Condor for a campaign aimed at subverting resolutions, including a "Better You by Lana" experiential activation for "Quitter's Day." Read the whole story
by Danielle Oster
Kit includes four cans of RTD cocktail, disco ball straws, two Absolut x Ocean Spray Koozies, and gift card to order takeout or snacks. Read the whole story
by Danielle Oster
The two Clorox-owned brands brought the concept to life because of fan enthusiasm. Read the whole story
by Danielle Oster
BodyArmor Zero Sugar launches nationally, promising no sugar or artificial sweeteners, zero grams of carbs, and no colors from artificial sources. Read the whole story
by Danielle Oster
The campaign targets younger audiences with an opportunity to place free bets on a series of food-related questions about the Big Game. Read the whole story
by Danielle Oster
Tostitos is celebrating its status as the official chip and dip of the NFL with a campaign drafting Minnesota Vikings quarterback Kirk Cousins. Read the whole story