For Gail Hollander, leading the CPG giant's marketing calls for shaking up messaging and media. Read the whole story
Kaplan left PepsiCo last month after 17 years. Read the whole story
The company embarked on the project in response to logistical challenges connecting disaster survivors with nutrient-rich dairy products. Read the whole story
Baskin Robbins is giving customers who order $20+ through its app $5 off from July 21-27, and has partnered with jewelry designer Susan Alexandra … Read the whole story
In the tumultuous world of ecommerce crustaceans, Get Maine Lobster wins with collaborations -- and intensive customer care. Read the whole story
The cornerstone ad for pet-food brand is a 60-second spot that debuts today on NBC Universal and ESPN. Read the whole story
Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. And 75% of U.S. consumers say that impacts brand decisions. Read the whole story
A report by NCSolutions shows 48% of Americans and 66% of Gen Z have purchased a product discovered in content generated by an influencer … Read the whole story
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discounts. Read the whole story
The work was developed in partnership with creative agency Elvis to underscore how food enhances friendship. Read the whole story