Current COO Henrique Braun will replace James Quincey Coca-Cola's CEO, effective March 31. Read the whole story

What the Simply NKD Doritos and Cheetos launch signifies for a streamlined PepsiCo. Read the whole story

The official beer sponsor of Team USA is gearing up for Milan Olympics with event recreating match from the Lake Placid 1980 games. Read the whole story

Lay's brand brought back its "No Lay's, No Game" brand platform for the spot starring four soccer stars and Carell. Read the whole story

Hispanics are 70% more likely to be diagnosed with diabetes, so Avocados-American Diabetes Association partnership is a natural. Read the whole story

The brand's first sports sponsorship will provide exclusive merch and activations to fans of the women's basketball league. Read the whole story

In digital shorts, Australian singer-songwriter Troye Sivan is stranded with friends during a blizzard. Read the whole story

The Nestle-owned Italian mineral water brand is promoting the deal with luxury car company through digital, print, and OOH elements. Read the whole story

With boundary-pushing flavors and streetwear-ready partnerships, the 50-year-old brand wants to reinvent U.S. candy culture. Read the whole story