Siete complements PepsiCo's portfolio with the addition of "an authentic, Mexican-American brand" and expands its range of "better-for-you food offerings." Read the whole story

From "Fargo" to rap to the NFL, General Mills aims to make the pantry staple more relevant. Read the whole story

Publicis Groupe will be responsible for building the Gen AI foundation that will develop creative assets. Accenture will help scale and activate the platform … Read the whole story

An upcoming Amazon Prime show will award entrepreneurs prime placement on Amazon. Read the whole story

A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers. Read the whole story

In what was seen by many as a "must win" for WPP, given a number of recent losses, the UK holding company did retain … Read the whole story

The multiplatform launch showcases the dermatologist-endorsed Philosophy beauty brand. Read the whole story

Almost a third of consumers said they'll spend less this holiday season, with Gen X and baby boomers generally planning to cut back. Read the whole story

In an exclusive, the retailer lands actress Cynthia Erivo for a national fall campaign. Read the whole story