Acquisition expands KDP's presence in a category in which it is something of a latecomer, compared to Coca-Cola and PepsiCo. Read the whole story

Chief brand officer Marc Pritchard tells ANA attendees to "get out from behind their computers" to delve into human brand connections. Read the whole story

The grocery retailer's forecast also expects more foods that go crunch, next-level composting -- and plenty of organ meat. Read the whole story

The two companies are sponsoring a promotional contest that will award the winner free ice cream floats for one year. Read the whole story

The stunt was designed to encourage people to be present in the moment of live music events, and not experience them vis a vis … Read the whole story

The Nestle brand is introducing Coffee Mate Cold Foam at retailers nationally in January, followed by the national broadcast ad in February. Read the whole story

The Coca-Cola sports drink brand kicked off a social media campaign featuring the NBA star, who also appears in OOH ads in midtown NYC. Read the whole story

Both retailers are hyping ultra-affordable holiday meal prep, betting consumers are still stressing about food inflation. Read the whole story

Haleon's Advil "stands out for its commitment to Black pain inequity via its 'Pain Equity Project' initiative," according to SeeMe Index. Read the whole story

The beauty giant's chief marketing officer explains how the world's fourth-largest advertiser is moving from "Beauty for All" to "Beauty for Each." Read the whole story