Hispanic Americans also are more likely to take on holiday debt to make sure there are gifts for friends and family. Read the whole story

Brand invites "consumers to rethink their routines...[and] shift their focus to what they reap rather than what they relinquish." Read the whole story

Mars' cookie bar made a mistake when it followed just one influencer. The social-media team turned the slip into an engagement opportunity. Read the whole story

Bacardi's ready-to serve cocktail is now running a social campaign celebrating Puerto Rico's holiday drink. Read the whole story

The creative is from Murder Hornet, which believes "discomfort is the ultimate goal." Read the whole story

With $30 kits, the company hopes to promote multiple brands with one crazy social-media trend. Read the whole story

The work is from Leo Burnet for what Kimberly-Clark is calling a "marketing relaunch" campaign, and which it positions as a more realistic portrayal … Read the whole story

New spot shows revelers enjoying La Marca at scenes ranging from a brunch, to a poolside and then a pajama party. Read the whole story

Seeing the long-dead Chairman of the Board and Candy Man as talking heads gives the otherwise chill-to-narcotized spot an electric jolt. Read the whole story