Charmin Smooth Tear's "patented scalloped edge" solves "consumers' #1 complaint to our call centers over the years," according to a Charmin scientist. Read the whole story

FCB New York found the perfect end line to its beer ad. Read the whole story

The brand also unveiled a Coffee Mate Cold Foam Creamer-themed song performed by Twain, and released a teaser trailer for the ad. Read the whole story

The brand's Super Bowl debut, "Pott-tunity," will run ahead of the halftime show and feature a countdown timer. Read the whole story

Coca-Cola plans for the new flavor to be in market until Q1 2026, with built-in flexibility to alter that timeline as needed. Read the whole story

Shadow did the spot, which illustrates the hot beauty trend "cloud skin." Read the whole story

The textured hair brand is rolling out an ultra-hydrating collection inspired by the Namibian desert. Read the whole story

The Crown Royal x Starter NFL Super Bowl LIX Satin Jacket, sold only in New Orleans during SB weekend, features Mardi Gras-inspired patterns. Read the whole story

A look at the state of the company amid executive shakeups. Read the whole story

"LPGA fans are twice as likely than the average consumer to choose Rockstar," said Steve Mateus, brand's director of sports marketing. Read the whole story

The National Retail Federation predicts record spending on all the usual suspects: candy, flowers, cards and restaurants. Read the whole story

Over two-thirds (65%) of Gen Z-ers lead the pack of liquor abstainers. Read the whole story

The nail polish brand thinks snacking is the perfect way to launch a new quick-dry product. Read the whole story