The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store shelves, Read the whole story

Linda McMahon's latest gaffe handed Kraft Heinz an opportunity too juicy to resist. Read the whole story

The creative utilizes logo photos from across Mexico. Read the whole story

The food company is beginning a tour asking customers "How much is a slice or salad worth to you when every dollar helps kids?" Read the whole story

Clinical Solutions Sensitive Teeth debuted recently with marketing support from digital ads, influencer marketing and in-store sampling. Read the whole story

LoveShackFancy's vintage floral print adorns the bottle, cap and gift box of the Limited Edition Rose. Read the whole story

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in … Read the whole story