CPG Insider
by Sarah Mahoney, Staff Writer
The sustainable seafood brand's latest campaign skips the protein pitch and heads straight into the wild. Read the whole story
by Tanya Gazdik
One of the fallouts of a "conscious uncoupling" will be the marketing and advertising departments. Read the whole story
by Danielle Oster
Official announcement follows a July 16 Truth Social post by Donald Trump claiming the company had agreed to use cane sugar in the U.S. Read the whole story
by Sarah Mahoney
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teacher gratitude. Read the whole story
by Danielle Oster
Months after acquiring leading prebiotic soda purveyor Poppi, PepsiCo is launching a prebiotic cola under its flagship brand. Read the whole story
by Sarah Mahoney
The legacy brand is using the Netflix collab to get weird, with its first-ever fruit-filled cookie and an AR game. Read the whole story
by Tanya Gazdik
Campaign for what the brand is calling the first and only GLP-1-friendly pizza included delivery of free pies. Read the whole story
by Sarah Mahoney
The "Co-Owned by Dogs" campaign includes a $50K Chairdog job and street-level recruitment stunts. Read the whole story
by Les Luchter
Company partnered with fitness coach Katie Austin to develop Peppermint Power Flow, a yoga routine designed to help gut digestion. Read the whole story