CPG Insider
by Sarah Mahoney, Staff Writer
A 27-year league partner, the Campbell's brand leans on QB Jayden Daniels, bold flavors, and digital formats to recruit new soup households. Read the whole story
by Tanya Gazdik
The boycott started after Chobani announced a partnership with Planet Harvest, a company co-founded by Ivanka Trump. Read the whole story
by Sarah Mahoney
General Mills is boosting brand spend, celebrating Taco Tuesday with a cowboy getaway led by new mascot Elroy. Read the whole story
by Sarah Mahoney
The move comes amid a growth spurt for the convenience store company. Read the whole story
by Danielle Oster
The two brands' limited-edition water-apparel "bundle" features jeans and a denim-wrapped version of the Bubly can. Read the whole story
by Danielle Oster
"Bringing a taco and a Jarritos bottle to life" sparks "conversation that is equal parts humor and cultural pride," according to ad agency. Read the whole story
by Danielle Oster
The Nutrabolt energy drink brand is attempting to appeal to a wider audience as an active lifestyle brand. Read the whole story
by Teresa Buyikian
In "The Taste," the actor provides many descriptions of the whiskey's effect: "like licking a walrus chomping on a seaweed cigar." Read the whole story
by Tanya Gazdik
Sponsorship between spirits company and vehicle manufacturer may seem unusual, but it has a backstory 90 years in the making. Read the whole story
by Teresa Buyikian
To tout first U.S. football game in Ireland, brand is selling a regulation-sized Jameson Football Flask that holds a 750-ml bottle. Read the whole story