CPG Insider
by Sarah Mahoney, Staff Writer
Effort hopes to push other brands beyond tractor cliches. Read the whole story
by Danielle Oster
Flavors like Pepsi Wild Cherry are bringing new and young consumers to the brand, says CEO. Read the whole story
by Sarah Mahoney
Whole Foods Market and Mintel weigh in on what consumers will crave in the year ahead. Read the whole story
by Sarah Mahoney
With humor, thrift and a little chaos, brands are courting cost-conscious cooks, with "Friendsgiving fails" and $4 feasts. Read the whole story
by Sarah Mahoney
The announcement takes agentic AI closer to mainstream America. Read the whole story
by Teresa Buyikian
Proceeds from sales of the Absolut-ly Wicked Good Cocktail Collection will benefit a charity approved by Paris Hilton and her nonprofit. Read the whole story
by Fern Siegel
The minority-owned company is evolving the brand. Read the whole story
by Teresa Buyikian
The canned cocktail brand spotlights ingredients such as tequila, vodka, rum, gin and whiskey. Read the whole story
by Teresa Buyikian
Hip-hop icon's 505 Edition Branson Cognac is a limited-edition, $25K version housed in a handcrafted crystal carafe. Read the whole story
by Jaci Volles
Jelmar's CMO, writes "We're using segmentation in our marketing efforts to peel back the layers of how people think, act, and feel about cleaning. … Read the whole story