CPG Insider
by Sarah Mahoney, Staff Writer
The regional brand is using experiential marketing to highlight how different it is from the rest of the condiment crowd. Read the whole story
by Tanya Gazdik
"There is alcohol on the dietary guidelines, but the implication is don't have it for breakfast," said Dr. Mehmet Oz, administrator for the Centers … Read the whole story
by Sarah Mahoney
As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. Read the whole story
by Laurie Sullivan
Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride. Read the whole story
by Sarah Mahoney
This year's CES innovations prove "skin-deep" is plenty deep for diagnostics, personalization and product recommendations. Read the whole story
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by Fern Siegel
GYK created the "Say No to Dry January" campaign. Read the whole story
by Sarah Mahoney
The brand piles on the emotional well-being trends, adding Brazilian warmth, January timing, and a Galentine's twist. Read the whole story
by Teresa Buyikian
Consumers compete for chance to win a Treadmower -- a "turfed treadmill" -- in Natural Light's contest. Read the whole story

COMMENTARY
by Lisa Singer, Staff Writer
What does it mean to be the only Black woman in corporate communications at your company? For Yunice Emir, the head of Corporate Communications … Read the whole story