As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing. Read the whole story

270B taps Rob Riggle to promote guacamole consumption on football's biggest day. Read the whole story

Competing antacids are targeting NFL fans who may be affected adversely by eating all those acidic foods advertised during playoff games. Read the whole story

The brand's "Stop the Shedding" campaign uses cinema ads and thriller vibes to meet women where hair anxiety actually lives. Read the whole story

The goal of the program is to give fans real-time rewards based on live professional basketball play. Read the whole story

Shatner has been largely out of the spotlight recently after a run of partnerships spanning several decades. Read the whole story

The grant follows a $45 million gift from billionaire MacKenzie Scott, supporting LGBTQ+ youth after lost federal funding. Read the whole story

Online series stars comedian Druski and Puerto Rican LGBTQ+ artist and rapper Young Miko in a bar, getting ready for the game. Read the whole story