In spot for Health-Ade Kombucha, actress says she's "always been a fan of the booch." Read the whole story

The activation from the Mars-owned brand invites gamers to challenge Twitch influencer PointCrow. Read the whole story

With a nearly 12% jump in sales, the retailer is expanding its social commerce strategy. Read the whole story

TV host Heidi Klum drinks The Devil's Roast, a Grey Goose version of the exacting coffee order preferred by film's Miranda Priestly. Read the whole story

Even Jonathan, the UConn Huskies mascot, will be sporting a custom Greenies Mouthguard as a reminder that champions needs to protect their teeth. Read the whole story

A woman's purple robe puffs up to visualize what's going on in her mouth as she brushes her teeth with new whipped toothpaste. Read the whole story

Academy Award-winning filmmaker directs spot featuring a whimsically creepy skeleton crew working behind the scenes. Read the whole story

An "actual Internet witch" is casting spells for "Confidence" and "Love" while augmenting Thinx's already "magical...up to 12 hours of leak protection." Read the whole story