• by Teresa Buyikian , March 18, 2026

A new global campaign from Patron uses a legendary director to help illustrate the tequila’s maker’s commitment to “extraordinary precision and care.”

The Academy Award-winning Mexican filmmaker Guillermo del Toro, known most recently for the Oscar-nominated “Frankenstein,” has directed Patron’s latest short film, “The Perfect Pour.”

Seen here, the short opens on a tight shot of what appears to be the effortless act of pouring a glass of Patron tequila.  The camera pulls back to reveal what’s behind the “simple” shoot: a whimsically creepy skeleton crew working behind the scenes along with del Toro to make sure they get the perfect shot.

“The creative vision was to tell the Patron story in a way that felt cinematic and intentional, drawing parallels to the uncompromising spirit and greatness of Guillermo del Toro,” said Laila Mignoni, vice president, global communications at Patron Tequila, in a release. “Guillermo brought that vision to life … using rich Mexican imagery and motion capture performers to create skeletons to bring his world to life that feels handcrafted yet technically masterful. What appears to be a simple pour becomes an incredibly detailed, rich world that is crafted with extraordinary precision and care just like our process at Patron.”

The spot, created with BBH USA, was filmed in Jalisco, Mexico at Hacienda Patron, the brand’s distillery.

The spot premiers on ESPN on March 18 during the Golden State Warriors - Boston Celtics NBA regular season game and will roll out the rest of the month across US T.V., online video, digital and social channels. The campaign will expand to additional global markets later this year. Additional social content will include “an intimate look at del Toro's creative process and the precision behind the perfect pour shot,” according to the brand