Not only is Kenvue spending more on advertising, but it's changed its media mix, with its CEO noting "a strong pivot to social media." Read the whole story

Brand loyalty stakes in a post-DEI era are changing. Will companies like Walmart lose out to brands addressing the "solidarity struggle"? Read the whole story

To ease still-simmering resentments at holiday get-togethers, the sausage company invents "Help! I'm Hanging Out with Family." Read the whole story

With $30 kits, the company hopes to promote multiple brands with one crazy social-media trend. Read the whole story