CPG Insider
by Sarah Mahoney, Staff Writer
Johnsonville and Dr Pepper turn mashup marketing into a hangout strategy. Read the whole story
by Tanya Gazdik
"After a career with zero stains on the record, he's ready for new adventures," according to a social media post. Read the whole story
by Teresa Buyikian
Bubly sparkling water has partnered with Illumination and Nintendo's movie on new limited-edition flavors, color-changing character cans and a space-themed giveaway, in advance of … Read the whole story
by Sarah Mahoney
Philadelphia's largest marketing push introduces Phillyboy, a cowboy-on-a-cow designed to spread beyond bagels and cheesecake. Read the whole story
by Les Luchter
"Once you've established authority, you have the permission to show up in culture with more dimension and personality," says CMO. Read the whole story
by Les Luchter
The "Algorithm" collection includes items like "Racist White Bread" and "Free Range Misogyny," Read the whole story
by Teresa Buyikian
Popmenu's nationwide survey of more than 300 U.S. restaurant leaders found that 68% of U.S. consumers say they are cutting back on restaurant dining … Read the whole story
by Sarah Mahoney
As makeup remains a pressure point for Estee Lauder, MAC's Sephora rollout becomes a test of channel strategy. Read the whole story