CPG Insider
by Sarah Mahoney, Staff Writer
The kick-off is a week away, and CPG brands are all in. Are consumers? Read the whole story
by Teresa Buyikian
Ad aims to advance "Olipop's mission to redefine the role soda can play in supporting digestive health," according to the brand. Read the whole story
by Sarah Mahoney
The Knicks fan favorite is the new face of a protein drink from a brand that really needs a comeback. Read the whole story
by Tanya Gazdik
The brands are introducing "Beer Chords," Wrangler jeans that use Coors Banquet-infused ink to showcase the chords for Chase Rice's new single. Read the whole story
by Teresa Buyikian
The "Deliver Us To Futbol" campaign marks the first time DoorDash, Deliveroo and Wolt have come together for an international marketing effort. Read the whole story
by Teresa Buyikian
Brand's contest, "The Bayou Bach," provides one all-expenses-paid bachelorette party in the Louisiana bayou Read the whole story
by Sarah Mahoney
The collaboration debuts as both brands navigate big changes, including surging revenues, a C-suite shakeup, and yes, a government raid. Read the whole story
by Tanya Gazdik
Cameron Chung from Minnesota joins a tradition that dates back to 1928, when a sketch of a cherub-faced infant became the original Gerber Baby, Read the whole story
by Joe Mandese
As part of its "Football Nation" marketing, Pepsi is offering fans browser extensions that automatically change "soccer" to "football." What's next, "No Coke, Pepsi?" Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
With worries about gas and food prices motivating shoppers, this year's deal event will look a little different. Read the whole story
by Barbie Romero
Lisa Perez and Alexis Gossard break down the strategy behind One A Day's "Health Doesn't Need to Be Ludacris" campaign, sharing lessons on celebrity … Read the whole story