• by Teresa Buyikian , Yesterday

DoorDash and its international portfolio brands have launched the first global campaign to highlight that no matter where World Cup fans are, they have deliveries covered.

The delivery giant, along with its international brands Deliveroo (UK, France, Italy) and Wolt (Germany, Norway, Finland, Denmark) is promoting its role as an official tournament supporter of the FIFA World Cup 2026 with the new “Deliver Us To Fútbol” campaign.

The highlight of the effort is a 1:30 hero film, seen here, which follows the experiences of a Dasher (a delivery driver) during the World Cup as he delivers food and other necessities to excited fans watching the matches around the world.

In one scene the Dasher arrives just in time to deliver a pen to a young fan seeking an autograph from a soccer player after a game IRL, while another depicts the Dasher delivering coffee to help fans stay awake to watch a late-night match on TV. FIFA World Cup champion Ricardo Kaká and FIFA Women’s World Cup champion Alex Morgan also appear in the spot.

“The World Cup has a way of taking over daily life. Sleep schedules shift, reservations revolve around kickoff, and fans hold tight to the matchday food rituals that make every match feel personal,” said Gina Igwe, vice president of brand, creative and consumer marketing at DoorDash, in a press release. “This campaign reflects how DoorDash, Deliveroo and Wolt show up in those moments, fueling the fandom and taking care of everything around the match so fans can stay focused on fútbol.”

The “Deliver Us To Fútbol” campaign marks the first time DoorDash, Deliveroo and Wolt have come together for an international marketing effort. The campaign was also developed in collaboration with other FIFA World Cup 2026 sponsors including Michelob Ultra, McDonald’s and Frito-Lay, as well as other FIFA World Cup 2026 supporters like Casamigos, Kroger and CVS Pharmacy.

Created with Gut Los Angeles and Gut Design, the campaign runs across TV, broadcaster video-on-demand, OOH, paid digital, audio and social channels internationally.