CPG Insider
by Sarah Mahoney, Staff Writer
A new campaign hopes Will Ferrell, Marshawn Lynch and David Beckham can make fickle fandom a good thing. Read the whole story
by Teresa Buyikian
Program encourages fans to use their volunteer time off with local nonprofits alongside fellow fans, and then watch a match. Read the whole story
by Teresa Buyikian
For two attractive bathing-suit-clad folks frolicking near a pool, the object of desire is not each other, but Hint Water. Read the whole story
by Laurie Sullivan
The framework measures projected customer value over 52 weeks, enabling advertisers to gain insight into sustainable relationships and future revenue, rather than short-term sales. Read the whole story
by Fern Siegel
Cold shots are taken to the next level. Read the whole story
by Fern Siegel
The work features former soccer stars Landon Donovan and Luis Garcia. Read the whole story
by Rob Williams
Media buyers, this is your problem now if you're targeting a version of reality that expired around March 2020. Read the whole story
by Teresa Buyikian
Spot for St-Germain elderflower liqueur shows "Game of Thrones" actress luxuriating at a beach club with her friends. Read the whole story
by Wayne Friedman
Amazon Ads' new "Dynamic TV Creative" advertising tool can customize ads by changing the creative format for a product or through calls to action … Read the whole story
by Teresa Buyikian
In one spot, group members use packets of Hydration Multiplier Sugar-Free Ring Pop Cherry to rehydrate after suffering fatigue at an outdoor wedding. Read the whole story
by Fern Siegel
The work dovetails with sponsorship for America250. Read the whole story