It's been nearly half a century since a classic "Saturday Night Live" skit famously converted "Coke" to "Pepsi," and now the cola brand is doing the same thing for the world's most popular sport. You
know, "No soccer, football."
As part of its namesake "Pepsi Football Nation" sports marketing push, the brand is offering fans new Chrome and Firefox browser extensions that automatically change the word "football" to "soccer" on web pages they are
browsing on.
''Football thrives on passion
and debate, and we want to be right at the heart of that conversation, connecting with fans both on and off the pitch," PepsiCo Beverages CMO Steven Hind noted in a statement, adding, "Pepsi Football
Nation is all about igniting discussions around the rules, rituals and rivalries that define the game beyond the 90 minutes."
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In a related move, Pepsi is leveraging another "game-changing"
technological innovation -- thermochromic cans -- that automatically change the color of Pepsi soda cans from white to blue when they reach a temperature of 8°C (that's 46.4 degrees
Fahrenheit for the "soccer" fans among you).
The thermochromic cans are being distributed to U.K. grocery stores.