D2C brands' focus on convenience (which just about any digital brand can copy) may make them more vulnerable. Read the whole story
The move online aims to help the company lower all vehicle prices by about 6% on average, Tesla wrote in a blog post. Read the whole story
We ask Third Love's Josh Wolff: Is it really true that 80% of women are wearing a bra that doesn't fit? Read the whole story
The new model centers on driving down acquisition costs, improving the experience for consumers, speeding products to market and improving services. Read the whole story
Brand's debut on TikTok, a platform prized by Gen Z for its short-form mobile videos, will help engage younger audience through native hashtag challenges. Read the whole story
The company's losses nearly doubled to $143.8 million, and analysts wonder if it can keep up its "more advertising, fewer profits" game. Read the whole story
Likening these new brands to those they are disrupting is like saying that Amazon is just a freshened-up version of Sears or Walmart. It … Read the whole story
One fourth of consumers in North America stop doing business with a company due to poor personalization, with millennials most likely to bolt, according … Read the whole story
A new breed of branding has emerged, with a compelling business model that lets customers and brands work together without a retail middleman. Read the whole story
D2C marketing is not about advertising, but about innovative products solving well-known, widely shared and seemingly intractable consumer problems. Read the whole story