D2C Insider
by Sarah Mahoney, Staff Writer
Digital-first brands have always been at a disadvantage, so they're pushing for new ways to let customers try a product or service before they buy it, Read the whole story
by Karlene Lukovitz
The beleaguered CPG giant is expanding DTC via the hip, growing ecommerce brand. Read the whole story
COMMENTARY
by Lux Narayan, Columnist
For one, TV ads provide reassurance that a brand is legitimate; they also enable you to tell a cohesive story. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Quip just launched a toothbrush for kids. The company learned through research that "kids feel proud to use something their parents are using." Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Ulli Haslacher, founder and president of Pour Moi Skincare, spoke glowingly about her very successful venture with Canada's Shopping Channel. Read the whole story
COMMENTARY
by Ari Lewine
The very DTC brands that once found success on social are scrambling to more traditional media to find their audiences - including streaming TV. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
One of Francis Ford Coppola Winery's chief acquisition channels is a rewards program launched last year. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Ben Gaddis, president of T3, asked panelists to share the most successful thing they have done in the performance space. You'll be surprised. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
"The state of where we are at as a company forces us to think holistically," said Aflac's Andy Anderson. Read the whole story