D2C Insider
Digital-first brands have always been at a disadvantage, so they're pushing for new ways to let customers try a product or service before they buy it, Read the whole story
The beleaguered CPG giant is expanding DTC via the hip, growing ecommerce brand. Read the whole story
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For one, TV ads provide reassurance that a brand is legitimate; they also enable you to tell a cohesive story. Read the whole story
COMMENTARYQuip just launched a toothbrush for kids. The company learned through research that "kids feel proud to use something their parents are using." Read the whole story
COMMENTARYUlli Haslacher, founder and president of Pour Moi Skincare, spoke glowingly about her very successful venture with Canada's Shopping Channel. Read the whole story
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The very DTC brands that once found success on social are scrambling to more traditional media to find their audiences - including streaming TV. Read the whole story
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One of Francis Ford Coppola Winery's chief acquisition channels is a rewards program launched last year. Read the whole story
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Ben Gaddis, president of T3, asked panelists to share the most successful thing they have done in the performance space. You'll be surprised. Read the whole story
COMMENTARY"The state of where we are at as a company forces us to think holistically," said Aflac's Andy Anderson. Read the whole story
