D2C Insider
by Sarah Mahoney, Staff Writer
Company prediction that digital sales may eventually account for 50% of all sales has observers buzzing. Read the whole story
by Sarah Mahoney
Sold only on Walmart's websites, the 200-piece collection is priced from $18 for a vase to $899 for a mid-century sofa. Read the whole story
by Sarah Mahoney
Forrester predicts smartphones will influence 32% of offline retail sales in the U.S., which means retailers "must now meld the physical and digital worlds." Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
D2C brands are using creative strategies to make TV advertising as effective and accountable as search and social marketing. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
With mass customization, Amazon could control a whole new category of direct-to-consumer e-tailing, from apparel to electronics. Read the whole story
COMMENTARY
by Steve Olenski
Nielsen ad data indicates that humorous ads have stronger brand memorability. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Mother's Day emails can be traumatic for people suffering from grief, a politician warns. Read the whole story
by Larissa Faw
That was one conclusion from a panel at the 4As conference in Washington exploring how marketers can shape consumer experiences with brands. Read the whole story