D2C Insider
Company prediction that digital sales may eventually account for 50% of all sales has observers buzzing. Read the whole story
Sold only on Walmart's websites, the 200-piece collection is priced from $18 for a vase to $899 for a mid-century sofa. Read the whole story
Forrester predicts smartphones will influence 32% of offline retail sales in the U.S., which means retailers "must now meld the physical and digital worlds." Read the whole story
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D2C brands are using creative strategies to make TV advertising as effective and accountable as search and social marketing. Read the whole story
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With mass customization, Amazon could control a whole new category of direct-to-consumer e-tailing, from apparel to electronics. Read the whole story
COMMENTARYNielsen ad data indicates that humorous ads have stronger brand memorability. Read the whole story
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Mother's Day emails can be traumatic for people suffering from grief, a politician warns. Read the whole story
That was one conclusion from a panel at the 4As conference in Washington exploring how marketers can shape consumer experiences with brands. Read the whole story
